Reading has an undeserved reputation for being a dull, industrialised commuter town. People who’ve never visited, let alone thought of living here, are in for a pleasant surprise.
Every opportunity to regenerate has been seized. Reading has benefited from a council that has not been afraid to work with developers at all levels to create a modern town that continues to inspire and attract more investment.
Reading’s future is being shaped according to the strategic vision: City 2020. This sees the town – a European city in all but name – expanding its centre to the north, east and west and aspiring to be a ‘Green City’, with affordable homes for its burgeoning workforce.