Supporting the Reading community

Haslams has been part of the local community in Reading for over 180 years, and we understand that as a part of the place where we live and work, we should support local businesses and charities where we can.

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Community & charity

Haslams is proud to have a reputation for supporting our local community and raising the profile of businesses and charities in the area. We recognise that as a part of the community in which we live and work, we must strive to make a significant difference where we can. Just some of our endeavours are listed below, but if you would like to find out more we're happy to hear from you.

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As part of Haslams’ ongoing commitment to support the local community and help make a difference, our Executive Chairman met up with Andy Dickens, Director of independent local food bank ReadiFood, at their premises to learn more about the work they do and see the van we have sponsored for the next year to help them provide and deliver food parcels for those in need across the greater Reading area.

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Reading Foundation for Art 

We recently hosted an exciting event in connection with the Reading Foundation for Art to celebrate their recent commission from Matt Hulse – The Bridges/Brücken Project.

During the event, the Mayor of Reading took part in a traditional ceremony to sign one of the bricks from the project which is now on display in our office. If you want to learn more about the Reading Foundation for Art and the ways you can help to support, click below.

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RABBLE Theatre 

RABBLE Theatre is a Reading-based theatre company that plays an essential role in our community for all age groups, from hosting workshops and classes to performing incredible 5-star shows such as Henry I. Most importantly, they have a strong focus on helping young people and adults from varied socio-economic backgrounds to get into theatre, and that is why we feel so strongly about supporting them.

To help reach the widest audience possible, we paid to advertise one of their shows on the Kennet Island billboard to help promote ticket sales for their event.

Nino’s Italian Deli

Pangbourne’s hugely popular family-run Italian restaurant Nino’s recently opened its doors to a brand new deli and cafe, marking 10 years of business in the village. From delicious, fresh authentic Italian goods including cakes, pasta and cured meats, to traditional Italian ice creams, coffee and toasted panino to eat in or take away – Nino’s Italian Deli has it all. Head over to Pangbourne High Street to see what this amazing deli has in store!

View Nino's online store here


Originally founded in 1979 by students at the University of Reading, Launchpad provides support for vulnerable people in the town with any housing-related problems to help and encourage people to lead independent lives, including legal advice and temporary homes. Over the years, Haslams has participated in various fundraisers for the charity including a Dragon Boat Race and a Christmas Giving Tree, to raise money and provide gifts for Launchpad’s clients.


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launchpad reading charity

Reading Foundation for Art

As a Registered Charity since 1974 the RFA continually works to create significant collections of art which are cared for by the Reading Museum Service and are enjoyed by the Reading residents and visitors. Our MD, Steve Woodford is proud to be a trustee for the charity and Haslams has begun to work with the RFA to support their endeavours.

reading townhall

didi Rugby Sponsorship

With many ex-players and fans of the sport working at Haslams, we’re delighted to sponsor the return to play t-shirts for the didi Rugby Superstars. It is fantastic to be a small part of helping a young generation of kids fall in love with rugby and get involved in a team sport.

didi rugby sponsorship

Trooper Potts 

Lance Corporal Frederick William Owen Potts, who remains Reading’s only Victoria Cross holder for outstanding bravery during the First World War, was commemorated with a special memorial outside Forbury Gardens. Haslams was a major sponsor in the fundraiser for the project to create the sculpture marking the centenary of the gazetting of the VC Award.

Trooper Potts and Chris Tarrant

Pride of Reading Awards

Haslams has sponsored several different awards over the years at the Pride of Reading award ceremony. The event is a celebration of the very best individuals and groups who live, work or study in the Reading community.

reading pride awards