Healthy quarter with demand and market remaining strong
The rental market remained robust during the last quarter of 2025, with an average monthly rent of £1,410 across our portfolio. Despite the typical seasonal slowdown towards the end of the year, activity levels held steady, which delivered another strong quarter.
We hit the ground running in the first ten working days of January, letting a total of 18 properties in this period alone. One-and two-bedroom apartments remain the most sought after with applicants, and demand remains strong.
With the rental property industry bracing itself for the incoming Renters’ Rights Act, my team at Haslams is fully prepared for how this will impact both landlords and tenants, and we are here to support you with this change. Please don’t hesitate to get in touch.
Read our Residential Sales report here, or scroll down to continue to read our Lettings report.
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Oliver Chambers Head of Lettings Sales |
Rental Demand
applicants registered
enquiries
rental increase YoY
rental increase on renewal
lets agreed
(Haslams internal data & Rightmove Q4 2025)
Rental Supply
properties to rent
vs last year
(Rightmove data for Reading area Dec 2025)
Gross Yields
1-bed apartment in central Reading
2-bed house in Earley
4-bed house in Calcot
(Haslams Price Index Q4 2025)
Haslams Tenants
Average salary
(Haslams internal data Oct-Dec 25)
| Age Breakdown | |
|---|---|
| Under 21 | 3% |
| 21-30 | 47% |
| 31-40 | 32% |
| 41-50 | 12% |
| 51-60 | 4% |
| 61+ | 1% |
(Goodlord data Q4 2025)
Haslams Portfolio
(Haslams internal data Q4 2025)
| Void rate | 0.01% |
| Rent arrears | 0.60% |
| Tenancy renewal rate | 61.3% |
Investment opportunities
Calcot Place, RG31
£475,000 (auction guide price)
A freehold investment opportunity with 2 ground-floor flats and 2 cottages.
View property >
Eldon Lodge, RG1
£255,000 (auction guide price)
Opportunity to acquire two bedroom apartment in central Reading with tenants in situ.
View property >
This does not constitute financial advice and Haslams may be acting for the owners of properties mentioned.
Download Haslams Q4 2025 Lettings Report as a PDF
