Healthy rental market with strong tenant demand
The rental market in the last quarter of 2024 was busy at Haslams, with strong tenant demand slightly outweighing rental property supply. Although the quarter was quieter than the summer months due to the Christmas shutdown period, we successfully let 208 properties.
While rent prices haven’t changed after peaking last year, they remain 20% higher than two years ago. Our levels of rental stock is healthy with 70 properties available to let. These are largely concentrated in the RG1 area but we also have a mix of houses and apartments to let in the outskirts of Reading such as Pangbourne, Mortimer and Sonning.
For landlords using our property management services rent guarantee policies remain popular to provide stability and peace of mind.
The recent landlord event at our office on the Renters’ Rights Bill was well-attended, and we continue to monitor any changes to keep our clients informed. Please get in touch if you would like to discuss your property portfolio with us.
Read our Residential Sales report here or scroll down to continue to read our Lettings report.
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Oliver Chambers Head of Lettings Sales |
Rental Demand
applicants registered
enquiries
rental increase YoY
rental increase on renewal
lets agreed
(Haslams internal data & Rightmove Q4 2024)
Rental Supply
properties to rent
vs last year
(Rightmove data for Reading area Dec 2024)
Gross Yields
2 bed apartment in central Reading with parking
3 bed house in West Reading
4 bed detached house in Woodley
(Haslams Price Index Q4 2024)
Haslams Tenants
Average salary
(Haslams internal data Oct-Dec 24)
Age Breakdown | |
---|---|
Under 21 | 2% |
21-30 | 46% |
31-40 | 39% |
41-50 | 9% |
51-60 | 2% |
61+ | 1% |
(Goodlord data Q4 2024)
Haslams Portfolio
(Haslams internal data Q4 2024)
Void rate | 0.05% |
Rent arrears | 0.8% |
Tenancy renewal rate | 63% |
Investment opportunities
Oscar Wilde Road, RG1
£285,000
Gross yield: 6%
2 bed apartment with parking
View property >
Kennet Walk, RG1
£200,000
Gross yield: 6.5%
1 bed apartment with river views
View property >
This does not constitute financial advice and Haslams may be acting for the owners of properties mentioned.
Download Haslams Q4 2024 Lettings Report as a PDF