Category: Lettings

Date posted: January 23, 2025

Author: Haslams

Haslams Residential Lettings Market Insight Report for Reading Q4 2024 Thumbnail

Haslams Residential Lettings Market Insight Report for Reading Q4 2024

Healthy rental market with strong tenant demand

The rental market in the last quarter of 2024 was busy at Haslams, with strong tenant demand slightly outweighing rental property supply. Although the quarter was quieter than the summer months due to the Christmas shutdown period, we successfully let 208 properties.

While rent prices haven’t changed after peaking last year, they remain 20% higher than two years ago. Our levels of rental stock is healthy with 70 properties available to let. These are largely concentrated in the RG1 area but we also have a mix of houses and apartments to let in the outskirts of Reading such as Pangbourne, Mortimer and Sonning.

For landlords using our property management services rent guarantee policies remain popular to provide stability and peace of mind.

The recent landlord event at our office on the Renters’ Rights Bill was well-attended, and we continue to monitor any changes to keep our clients informed. Please get in touch if you would like to discuss your property portfolio with us.

Read our Residential Sales report here or scroll down to continue to read our Lettings report.

Oliver Chambers
Head of Lettings Sales

Rental Demand

1,222
applicants registered
5,807
enquiries
0%
rental increase YoY
13%
rental increase on renewal
208
lets agreed

(Haslams internal data & Rightmove Q4 2024)


Rental Supply

1,365
properties to rent
+14%
vs last year

(Rightmove data for Reading area Dec 2024)


Gross Yields

7.17%
2 bed apartment in central Reading with parking
5.65%
3 bed house in West Reading
3.91%
4 bed detached house in Woodley

(Haslams Price Index Q4 2024)


Haslams Tenants

£44,758
Average salary

(Haslams internal data Oct-Dec 24)

Age Breakdown
Under 21 2%
21-30 46%
31-40 39%
41-50 9%
51-60 2%
61+ 1%

(Goodlord data Q4 2024)


Haslams Portfolio

(Haslams internal data Q4 2024)

Void rate 0.05%
Rent arrears 0.8%
Tenancy renewal rate 63%

Investment opportunities

Oscar Wilde Road, RG1
£285,000
Gross yield: 6%
2 bed apartment with parking
View property >

Kennet Walk, RG1
£200,000
Gross yield: 6.5%
1 bed apartment with river views
View property >

This does not constitute financial advice and Haslams may be acting for the owners of properties mentioned.


Download Haslams Q4 2024 Lettings Report as a PDF