Price reductions restore buyer confidence
Q2 has not been without its challenges. Continued instability in the Middle East and an unsettled political landscape have led to a more cautious approach from buyers. This, combined with overly optimistic pricing expectations from some sellers, has resulted in a decline in sales activity. Sellers have now started to respond to changing market conditions, and June saw a 25% increase in price reductions compared to June 2025.
The market is now reacting positively, with 62% of June’s agreed sales following a price change. Meanwhile, the mortgage market continues to be competitive, and with house prices now offering better value than we have seen for several years, the conditions are in place for a potential uplift in sales activity in the coming months.
Read our Lettings Sales report here, or scroll down to continue to read our Residential Sales report.
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Chris Cullity Sales Director |
Buyer Demand
buyers registered
viewings per property
offers per deal
increase in registered buyers YoY
sold vs asking price
(Haslams internal data Q2 2026)
Supply – Homes for Sale
properties for sale
vs last year
(Rightmove data for Reading area Jun 2026)
Haslams Buyer Profiles
cash
mortgage
first-time buyers
families
investors
(Haslams internal data Q2 2026)
Haslams Price Index
(Q1 2026 vs Q1 2025)
| Town Centre Apartments | -5.08% |
| Town Centre | -1.81% |
| Caversham | -3.69% |
| Woodley | -2.85% |
| Earley/Lower Earley | -2.39% |
| West Reading | -2.36% |
| Calcot/Tilehurst | -2.15% |
| Shinfield/Spencers Wood | -2.43% |
National House Prices
Year-on-year
| Lloyds (Jun 26) | +0.6% |
| Nationwide (Jun 26) | +2.2% |
| UK House Price Index (Apr 26) | +3.8% |
Latest Instructions
Bulmershe Road, RG1
£850,000 (Guide Price)
5-bed, 3-storey Victorian detached home. Desirable University area.
View property >
Sonning, RG4
£2,950,000 (Guide Price)
4-bedroom family home with 3,800 sq ft and 1.14 acres. Prime Sonning location.
View property >
This does not constitute financial advice and Haslams may be acting for the owners of properties mentioned.
Download the Haslams Q2 2026 Residential Sales Report as a PDF
