Market growth driven by first-time buyers
The residential sales market showed strong growth in the last quarter of 2024, with sales volumes up 55% year on year, and new listings increasing by 40%. A key driver was the rush of first-time buyers eager to secure savings before the stamp duty relief threshold drops from £425,000 to £250,000.
Mortgage rate instability and economic uncertainty dampened buyer confidence elsewhere in the market, and affordability remains challenging. Despite the rise in activity, sellers had to price their properties sensibly and remain flexible, resulting in a flattening of home prices, with some vendors choosing to sell via online auction with Haslams to assure certainty with their sale. A positive trend was a 74% increase in exchanges, as solicitors and mortgage companies worked hard to clear their backlog.
Looking ahead to 2025, the market faces potential challenges, particularly with inflation and the possibility of lower interest rates. A positive shift from mortgage lenders could help counteract any decline in sales due to the upcoming stamp duty changes on 1 April 2025.
Read our Lettings Sales report here or scroll down to continue to read our Residential Sales report.
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Chris Cullity Head of Residential Sales |
Buyer Demand
buyers registered
viewings per property
offers per deal
increase in registered buyers YoY
sold vs asking price
(Haslams internal data Q4 2024)
Supply – Homes for Sale
properties for sale
vs last year
(Rightmove data for Reading area Dec 2024)
Haslams Buyer Profiles
cash
mortgage
first-time buyers
families
investors
(Haslams internal data Q4 2024)
Haslams Price Index
(Year-on-year Q4 2024 vs Q4 2023)
Town Centre Apartments | -3.42% |
Town Centre | +9.04% |
Caversham | -2.02% |
Woodley | +0.73% |
Earley/Lower Earley | +0.72% |
West Reading | +0.83% |
Calcot/Tilehurst | -0.41% |
Shinfield/Spencers Wood | -0.35% |
National House Prices
Year-on-year
Halifax (Dec 24) | 3.3% |
Nationwide (Dec 24) | 4.7% |
Land Registry (Oct 24) | 3.4% |
HMRC Transactions | 13% |
Latest instructions
Alpine Street, RG1
£400,000
3 bed, 2 bath terraced house
Walking distance to town centre
View property >
Bath Road, RG4
£995,000
4 bed, 3 bath detached house
Village location with gated driveway
View property >
Download the Haslams Q4 2024 Residential Sales Report as a PDF