Category: Residential

Date posted: January 23, 2025

Author: Haslams

Haslams Residential Sales Market Insight Report for Reading Q4 2024 Thumbnail

Haslams Residential Sales Market Insight Report for Reading Q4 2024

Market growth driven by first-time buyers

The residential sales market showed strong growth in the last quarter of 2024, with sales volumes up 55% year on year, and new listings increasing by 40%. A key driver was the rush of first-time buyers eager to secure savings before the stamp duty relief threshold drops from £425,000 to £250,000.

Mortgage rate instability and economic uncertainty dampened buyer confidence elsewhere in the market, and affordability remains challenging. Despite the rise in activity, sellers had to price their properties sensibly and remain flexible, resulting in a flattening of home prices, with some vendors choosing to sell via online auction with Haslams to assure certainty with their sale. A positive trend was a 74% increase in exchanges, as solicitors and mortgage companies worked hard to clear their backlog.

Looking ahead to 2025, the market faces potential challenges, particularly with inflation and the possibility of lower interest rates. A positive shift from mortgage lenders could help counteract any decline in sales due to the upcoming stamp duty changes on 1 April 2025.

Read our Lettings Sales report here or scroll down to continue to read our Residential Sales report.

Chris Cullity
Head of Residential Sales

Buyer Demand

669
buyers registered
12
viewings per property
5
offers per deal
8%
increase in registered buyers YoY
101.14%
sold vs asking price

(Haslams internal data Q4 2024)


Supply – Homes for Sale

1,760
properties for sale
+18%
vs last year

(Rightmove data for Reading area Dec 2024)


Haslams Buyer Profiles

15%
cash
85%
mortgage

39%
first-time buyers
48%
families
13%
investors

(Haslams internal data Q4 2024)


Haslams Price Index

(Year-on-year Q4 2024 vs Q4 2023)

Town Centre Apartments -3.42%
Town Centre +9.04%
Caversham -2.02%
Woodley +0.73%
Earley/Lower Earley +0.72%
West Reading +0.83%
Calcot/Tilehurst -0.41%
Shinfield/Spencers Wood -0.35%

National House Prices

Year-on-year

Halifax (Dec 24) 3.3%
Nationwide (Dec 24) 4.7%
Land Registry (Oct 24) 3.4%
HMRC Transactions 13%

Latest instructions

Alpine Street, RG1
£400,000
3 bed, 2 bath terraced house
Walking distance to town centre
View property >

Bath Road, RG4
£995,000
4 bed, 3 bath detached house
Village location with gated driveway
View property >


Download the Haslams Q4 2024 Residential Sales Report as a PDF