If you’ve been wondering whether now is the right time to move, you’re not alone. Despite the economic uncertainty of recent years, Reading continues to be one of the South East’s most desirable places to live, thanks to its excellent transport links, thriving business community, highly regarded schools and diverse range of housing.
According to HM Land Registry sold price data (May 25-Apr 26), the average property sold in Reading achieved £403,549. While this provides a useful snapshot of the local market, every property is unique, and factors such as location, condition, size and buyer demand all can influence the price an individual home may achieve.
The market has become more balanced than the exceptionally busy years following the pandemic, but that’s not necessarily bad news. Buyers remain active, particularly when properties are priced accurately and presented well. In today’s market, realistic pricing from the outset is often the difference between generating strong early interest and remaining on the market longer than expected.
At Haslams, we see this first-hand. We register over 250 buyers each month, all looking for their next home in Reading and, on average, agree around 20 sales each month. We achieve an average of 96% of a property’s original asking price, which highlights the importance of combining accurate pricing with skilled negotiation.
One of the biggest misconceptions we encounter is that online valuation tools can provide an accurate picture of a property’s value. While they provide a useful starting point, they can’t account for the many factors that influence value locally – from a property’s condition and any improvements to school catchments, road-by-road demand and buyer sentiment. That’s where an experienced local estate agent makes all the difference.
As Reading’s No.1 Estate Agent for Sales and Lettings*, Haslams has been helping people move for generations. Our experienced team combines detailed local market knowledge with intelligent marketing to help sellers achieve the best possible outcome. We’re proud to earn the trust of our customers, reflected in more than 1,500 Google reviews from buyers, sellers, landlords and tenants across Reading.
Whether you’re planning to move this summer, later this year, or just want to know what your home is worth in today’s market, a conversation with one of our experts is the best place to start. We can provide an accurate, no-obligation assessment of your property’s current value, explain what’s happening in your local market and help you make informed decisions about your next move.
*Based on Rightmove data for Sales & Lets Agreed, Jan–Dec 2025