Strong tenant demand and attractive yields sustain investor interest
The lettings market remained busy throughout Q3, with Haslams agreeing 205 lets. Demand was strongest for one- and two-bedroom apartments in Reading town centre, reflecting their appeal to professionals and other renters.
The Renters’ Rights Act has brought significant changes to the private rental sector, but for our landlords and tenants, it has largely been business as usual. Our understanding of the legislation and established management processes have ensured a smooth transition, helping landlords navigate the changes without unnecessary hassle.
Rental demand remains strong. Although rents across Reading have risen modestly over the past year, average house prices have softened, potentially improving gross rental yields for investors purchasing at the right price. With demand for well-presented rental properties remaining strong, carefully selected investments could offer attractive opportunities.
Looking ahead, we expect demand to remain healthy in the final quarter, putting us in a strong position to finish the year on a positive note.
Read our Residential Sales report here, or scroll down to continue to read our Lettings report.
 |
Oliver Chambers Lettings Director |
Rental Demand
applicants registered
viewings
rental increase on review
lets agreed
(Haslams internal data Q3 2026)
Rental Supply
properties to rent
vs last year
(Rightmove data for Reading area Sep 2026)
Gross Yields
1-bed apartment in the Town Centre
4-bed house in West Reading
2-bed apartment in Shinfield
Haslams Tenants
Average salary
(Haslams internal data Jul-Sep 26)
| Age Breakdown | |
|---|---|
| Under 21 | 7% |
| 21-30 | 51% |
| 31-40 | 25% |
| 41-50 | 11% |
| 51-60 | 5% |
| 61+ | 1% |
(Goodlord data Q3 2026)
Haslams Portfolio
(Haslams internal data Q3 2026)
| Void rate | 0.1% |
| Rent arrears | 1.2% |
Investment opportunities
Waverley Road, RG30
£500,000
6-bed licensed HMO, generating a gross yield of 11% near Prospect Park.
View property >
Pound Lane, RG4
£290,000 (guide price)
2-bed refurbishment opportunity in Sonning, offering investment potenteial.
View property >
This does not constitute financial advice and Haslams may be acting for the owners of properties mentioned.
Download Haslams Q3 2026 Lettings Report as a PDF
